"Power Plate"

The muscle-activation technique through vibration was initially studied by Russian scientist Vladimir Nazarov; it found application in the Russian space program helping to prevent astronauts' muscles and bones wasting in space. A commercial version of the machine was marketed by Guus van der Meer and others since 1999 under the name Power Plate.

Power Plate is a brand of vibrating platform used as exercise equipment. It consists of a vibrating base, which may vibrate up and down approximately 1 to 2 millimetres (39 to 79 thou) (1/16") 25 to 50 times per second.

Makers claim that using the Power Plate for 10 minutes is equivalent to 60 minutes of conventional exercise. In order to develop strength, power, muscle tone, and definition, conventional exercises are conducted putting tension on the muscles while standing on the Power Plate. The brand has self promoted the machine by highly publicizing its use by celebrities, such as Madonna, Jonathan Ross, Donatella Versace, Claudia Schiffer, and Natalie Imbruglia.